Laidy and Ray Inc. provide, as a service to their clients, executive and leadership coaching. This service involves the use of the 360 feedback system to pinpoint learning and growth objectives for the candidate and is followed up with regularly scheduled coaching sessions. The length of the process is determined by the complexity of the desired learning outcomes. For many future leaders, developing soft skills is a key to their continued development. Our service can be customized to fit the schedule of the candidate and involves performance evaluations and reviews.